Business Of Football

This article examines the problematic business model of football clubs, using Manchester United as a prime example. Despite their apparent success and massive fanbases, football clubs are often financially unstable and rely on continuous investment to maintain their on-field performance. Manchester United's revenue flywheel, driven by MatchDay Revenue, Broadcast Revenue, and Commercial Revenue, showcases the club's ability to secure highly lucrative sponsorship deals. However, this has led to criticisms of prioritizing commercial interests over the team's performance. Ultimately, the paper raises questions about the sustainability and long-term viability of football clubs' business models.